ASCENT - formerly the Association of Otolaryngology Administrators (AOA) - has been providing resources, continuing education and networking for ENT practice management professionals for nearly four decades. We provide invaluable support, networking, professional and financial development to leaders in ENT medical practice management. Read more about the change to ASCENT.
Ever watch a war movie? You always see the person in charge right in the thick of things because that’s how they know what’s going on. That applies to our offices, too! If you stay in your office, you won’t know what is going on with your staff, what hardware or software difficulties they’re having, or what patient interaction issues they’re. Ideally, YOU want to be able to do every job in your office yourself. You might not be as fast, but if you can show your staff that you too know how to “sit in that trench," you’ll not only be a better advocate for them but you’ll earn their respect.