JOIN NOW | Print Page | Contact Us | Sign In
WEBINAR CANCELED: You Cannot Manage What You Do Not Measure: Using Reports and Data to Manage
Tell a Friend About This EventTell a Friend
WEBINAR CANCELED: You Cannot Manage What You Do Not Measure: Using Reports and Data to Manage

When: Wednesday, April 15, 2020
1:00 p.m.-2:00 p.m. (Eastern)
Where: Adobe Connect
United States
Contact: Kelly Zoller
(412) 243-5156 x103

« Go to Upcoming Event List  

WEBINAR CANCELED: We will reschedule for a later date. 


Are your ancillary service lines profitable? Are you generating monthly reports to evaluate service line revenue and expense? This session explores the steps to determine the financial health of your ancillary service lines and entire practice. 

Educational Objectives

  • Create cost centers on the P&L statement.
  • Allocate expenses to the various service lines (cost centers).
  • Map revenue from the Practice Management System to service lines.
  • Evaluate service line profitability. 


About The Speaker:

Cheyenne Brinson, MBA, is an innovative, solutions-oriented senior consultant with KarenZupko & Associates who delivers pragmatic business solutions that boost revenue, streamline workflow, and increase operational efficiency. “You cannot manage what you do not measure” is Cheyenne’s guiding principle, and she leverages this wisdom to make sound, data-based decisions. With a unique blend of technology know-how, training skills, operations management, and financial expertise, Cheyenne has helped more than one hundred surgical practices improve the bottom line. From scheduling and front desk operations, to patient flow, surgery scheduling, EHR utilization, and effective billing office processes, Cheyenne designs and implements process improvements by leveraging people and technology. Her wizardry with most practice management systems, plus a deep knowledge of best practice workflows, makes her an in-demand advisor to practices seeking to augment their technology training and implementation. Known affectionately as “coach” to many practices, Cheyenne customizes technology training programs and delivers customer service and patient coordinator training to individuals as well as entire practice teams.


2400 Ardmore Blvd., Suite 302
Pittsburgh, PA 15221
Phone: 412-243-5156
Fax: 412-243-5160

Privacy Statement