Digital marketing for a multi-specialty medical practice requires a different approach from other industries, and practice leaders must understand how to manage their web presence as well as any other department within an ENT practice. This webinar will teach you how to grow your revenue online while helping you understand how to effectively market each of your services within your ENT practice.
- How to Measure Success in Your Digital Marketing
- How to Spy on Your Competitors
- The Anatomy of a Successful Medical Website
- How to Create High-Performing Content
- Online Business Directory Listing Management
- Understand Local Search Engine Optimization
- How to Use Social Media Properly
- How to Use Online Paid Advertising to Get a Quick ROI
About the Speaker:
Airto Zamorano is one of the founders and Chief Executive Officer (CEO) for Numana Medical and Numana SEO. Before he launched his businesses in 2017, Airto was the CEO of a nine-location, ear, nose & throat practice, and two facial plastic surgery practices. Prior to his time as a practice leader, he was one of the original Regional Managers for Fuel Medical Group, where he expanded the company’s reach to the east coast and helped to create nationwide programs and services for private practices, universities, and hospitals. For nearly a decade, he has consulted with businesses and medical practices, identifying and implementing business solutions, and optimizing opportunities for expansion and growth. Airto’s experience and achievements over the years have made him an expert consultant and strategist in overall business and practice management, medical marketing and digital marketing. Airto lives with his wife, Megan, and their two children in Aurora, Colorado.In his free time, he enjoys creating music, playing soccer, and brewing beer.