This course will examine successful digital strategies from ENT clinics in 2018 to drive effective 2019 execution. Attendees will explore the four fundamental areas of the internet to create a sound digital presence: websites, search engines, reputation/reviews and social media. Learn best practices on what works, what doesn’t and tips on what’s ahead in the digital arena. Participants will dive into ways to identify digital goals and implementation techniques for a successful lead-generating strategy.
- Participants will be able to describe the four key drivers of successful digital marketing for ENT practices.
- Participants will be able to articulate the effective use of marketing spend towards the planning of their 2019 digital strategy.
- Participants will be able to identify implementation techniques for an effective, lead-generating digital presence.
Meet Kelly O'Keefe
Kelly currently leads all activities related to Fuel Medical’s digital strategies. With more than 12 years of healthcare marketing experience, Kelly brings innovative internet solutions to help practices grow their online presence while engaging current and future patients. As a graduate of the Marquette University College of Business Administration with majors in marketing and entrepreneurship, Kelly brings insight and expertise to the health care industry for creating a powerful online presence.
Once you purchase the recording, you will receive two emails - one confirming your purchase and one that contains your "downloadable items." The downloadable items email will link you to a zip file containing the webinar handout and the recording link